Inspire your audience with a creative
advertising campaign
What is the difference between advertising and marketing?
Advertising is a component within marketing involving a paid form of communications intended to inform and persuade through media such as the Internet, television, radio, magazines, newspapers, direct mail, and outdoor displays.
Marketing, on the other hand, is the umbrella term for the activities and processes involved in creating, communicating, and delivering value to customers and society at large.
How can advertising help my business?
Advertising memories can last a lifetime.
Think back on some of your favourite childhood television commercials! What do you remember about them and how did they make you feel?
Advertising is a way to get helpful information in front of your customers who can then use it to make informed decisions as they consider your products and services. However, it is not easy to craft a compelling message or create an engaging impression that sticks in the minds of viewers. Marketers understand that the best ads provoke emotional responses, use appropriate imagery, the psychology of colour, sound, and a creative storyline to capture the audience.
Common Advertising Services:
ONLINE
Google/ LinkedIn/ Facebook/ Instagram/ YouTube Ads
Target your ads and control your costs while tracking your return on investment in real-time. Our advertising specialists are fully trained and Google certified to assist with your project.
Search Ads
Show your ads to people who are searching for your products and services on Google.
Display/Banner Ads
Get more out of your campaigns with the use of images, videos, and HTML 5 animations.
Retargeting/ Remarketing Ads
If you have ever visited a website then noticed online advertisements following you around as you browse social media and other websites, you were likely “retargeted.”
Only 2% of website visitors convert to paying customers on their first website visit.
Retargeting opens the door to reconnect with the other 98% to win back their attention.
Direct Mail
Fliers, postcards, letters, and brochures are a few examples of direct mail pieces sent via postal service. With direct mail, you have more control over who to target, which could include businesses within an area residential homes, or a list of your own names and addresses that our team can help you to generate.
Magazine/ Newspaper/ Publication
Display your message in front of niche audiences in trade magazines, business newspapers, and other types of publications based on circulation and the nature of the readership.
OUT-OF-HOME
Billboard
Traditional roadside billboards are used for building brand awareness to as many people passing by a high traffic location as possible. Digital billboards and signage extend a brand’s reach in locations such as restaurants, bars, cafes, private clubs, post-secondary institutions, airports, and other public spaces.
Transit
Transit advertising is typically found on the outside or inside of buses, subways, taxis, and trains or in the common areas of transit terminals and stations. It can be effective at reaching a variety of commuting demographics including urban working professionals, students, and tourists.
TRADITIONAL MEDIA
Television
Despite the growth in digital ad spend, television continues to be an effective choice for larger organizations to gain brand awareness with particular audiences.
Radio
Broadcast radio can expand your brand’s reach and the repetition (frequency) of delivering your message to the same audience over time. This repetition enforces recognition. Radio listenership rates remain high in both Canada and the United States. According to Deloitte Global, 86% of Canadians and 94% of Americans report listening to the radio at least once a week.
Is advertising right for my business?
Whether advertising is right for your business comes down to the nature of the industry that your business operates in, your product and service offerings, your target market, timing, and your overall marketing budget.
With the right marketing strategy and plan in place, advertising can drive new leads and increased sales for your business. For more information, contact us to discuss your situation.
