Inspire your audience with a creative
What is the difference between advertising and marketing?
Advertising is a subset of marketing that encompasses paid communication methods through various media channels like the Internet, TV, radio, print, and outdoor displays.
Marketing, in contrast, is the broader term that encompasses all activities and processes related to creating, communicating, and delivering value to customers and society.
How can advertising help my business?
Advertising memories can last a lifetime.
Reflect on those cherished childhood TV commercials. What lingers in your memory, and how did they resonate with your emotions?
Advertising serves as a conduit for delivering valuable information to your customers, empowering them to make informed choices when considering your products and services. Yet, crafting a compelling message and leaving an enduring impression is no simple task.
Effective marketers grasp that the most impactful ads elicit emotional responses, employ thoughtful imagery, harness the psychology of color and sound, and weave creative narratives to captivate their audience.
Common Advertising Services:
Google and Social Media Advertising
Precisely aim your ads, manage expenses, and monitor real-time ROI. Our advertising specialists are here to support your project.
Show your ads to people who are searching for your products and services on Google.
Get more out of your campaigns with the use of images, videos, and HTML 5 animations.
Retargeting/ Remarketing Ads
If you’ve ever visited a website and then observed online ads trailing your online journey as you browse social media and other sites, you’ve probably experienced “retargeting.”
Only 2% of website visitors convert to paying customers on their first website visit.
Retargeting opens the door to reconnect with the other 98% to win back their attention.
Fliers, postcards, letters, and brochures are a few examples of direct mail pieces sent via postal service. With direct mail, you have more control over who to target, which could include businesses within an area residential homes, or a list of your own names and addresses that our team can help you to generate.
Magazine/ Newspaper/ Publication
Display your message in front of niche audiences in trade magazines, business newspapers, and other types of publications based on circulation and the nature of the readership.
Traditional roadside billboards are used for building brand awareness to as many people passing by a high traffic location as possible. Digital billboards and signage extend a brand’s reach in locations such as restaurants, bars, cafes, private clubs, post-secondary institutions, airports, and other public spaces.
Transit advertising is typically found on the outside or inside of buses, subways, taxis, and trains or in the common areas of transit terminals and stations. It can be effective at reaching a variety of commuting demographics including urban working professionals, students, and tourists.
Despite the growth in digital ad spend, television continues to be an effective choice for larger organizations to gain brand awareness with particular audiences.
Broadcast radio can expand your brand’s reach and the repetition (frequency) of delivering your message to the same audience over time. This repetition enforces recognition. Radio listenership rates remain high in both Canada and the United States. According to Deloitte Global, 86% of Canadians and 94% of Americans report listening to the radio at least once a week.
Is advertising right for my business?
Deciding on advertising for your business depends on your industry, offerings, target audience, timing, and budget. With the right strategy, advertising can generate leads and boost sales.
Contact us for details.